About Us


Park Rock Capital LLC (PRC) is a private alternative finance firm for real estate that provides debt and equity financing for real estate investments across the United States. The firm primarily originates innovative and quick commercial bridge loans (alternative and hard money loans) for real estate investors’ time-sensitive projects in most states.

With our extensive partnerships with private equity firms and hedge funds, we structure debt and equity financing to growing lower middle-market companies. We also provide working capital through factoring, merchant-cash-advance, and other specialty financing solutions.

25 years

Park Rock Capital, LLC was formed in June 2019 with a vision of two industry leaders, Surf Dinani and Frank Muradov, to create a technology and customer service-driven hard money lender to serve real estate investors.

Combined Real Estate experience
over 1B




Chief Executive Officer

Surf Dinani is the CEO of Veloce Consulting, Inc. and CEO at Park Rock Capital LLC. His past and current business ventures vary from Distribution, IT Services, Logistics, Investment Fund Management, Consulting, Development, Property Management, and Preservation as well as Real Estate Acquisitions and Investments. His primary expertise resides in structuring complicated transactions and overseeing their expedient execution. Mr. Dinani’s unique access to capital and a track record of consistent profitable deal flow shows he can offer developers and investors creative solutions for maximized returns.



Chief Operating Officer

Frank originated over $700M of debt (bridge loans) and equity (private equity) deals. As a Vice President at AmeriFund, he originated financing for hotels, malls, multi-family residential real estate projects. His prior experience includes, an Asset Manager (GM) at ESA Mngt. (Blackstone); Director of Sales/Investor Relations at SSC (hedge fund). Assistant Portfolio Manager at Capital Group, ($50B portfolio); and a Manager of New York Office of Aspect Capital, ($5B London based hedge fund). Education: Master’s program at Columbia University.

Giselle Cintron


Clients Relations and Marketing Manager

With extensive experience in client relations, marketing and brand management in financial, insurance and medical industries, Giselle Cintron has recently joined Park Rock Capital as Client Relations and Marketing Manager. Before joining Park Rock Capital, Giselle managed events and marketing at a New Jersey-based wealth management firm. In her previous role, Giselle led the brand management, digital and print marketing team at 4MD Medical, a leading national medical supply distributor and manufacturer in NJ. She also held a Business Development Associate position in a Philadelphia based medical rehabilitation facility. Earlier, Giselle was a Director of Client Relations at Northwestern Mutual, a national financial and insurance company in Miami, FL. Education: Business Administration and Finance at Miami Dade College.


We are proud to work with the industry’s leading legal advisors who are here to make sure our clients receive the best and quick closing of their real estate deals.